Question: What bid adjustment would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions?
- Bid competitively
- Use a bid multiplier
- Adjust bids at targeting level
Explanation
Competitive bidding helps ads win auctions and secure eligible ad placements. When the goal is to increase impressions, bids need to be strong enough for the ad to appear when relevant shopper opportunities are available. Higher bid competitiveness can also support stronger delivery when targeting and product relevance are aligned. This adjustment is appropriate for visibility growth before deeper efficiency optimization.
Why the other options are incorrect
Bid multiplier can support placement-level bidding, but it is not the broad recommended action for securing placement and increasing impressions.
Targeting level bids can refine bid control, but the primary need is competitive bidding to improve delivery.
Source for verification
https://advertising.amazon.com/library/guides/sponsored-products-best-practices
https://advertising.amazon.com/library/guides/measure-improve-campaigns
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