Question: You have created a Fire TV campaign report in the advertising console. Which of the following does this report measure?
- Sponsored Brands performance
- Sponsored Display performance
- Sponsored Products performance
Explanation
Fire TV campaign report measures Sponsored Display campaign performance for Fire TV placements. It helps review delivery and engagement metrics such as impressions, clicks, click-through rate, video streams, and app installs. This report is used when advertisers need placement-specific performance visibility for Fire TV activity. It is not designed to summarize Sponsored Brands or Sponsored Products campaign results.
Why the other options are incorrect
Sponsored Brands is measured through Sponsored Brands reporting, not the Fire TV campaign report.
Sponsored Products is measured through Sponsored Products reporting, not the Fire TV campaign report.
Source for verification
https://advertising.amazon.com/help/GBYSPTSLR337JMLH
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.