Question: You should have a wide variety of keywords to help increase impressions and clicks in your campaigns.
- False
- True
Explanation
Using a wide variety of relevant keywords helps sponsored ads match more shopper search queries. More keyword coverage can increase eligibility for impressions and create more opportunities for clicks. This is especially useful when building reach or discovering which shopper terms perform best. Keyword performance should still be reviewed regularly so inefficient or irrelevant terms can be refined.
Why the other options are incorrect
False is incorrect because broader relevant keyword coverage can help increase campaign visibility and traffic opportunities.
Source for verification
https://advertising.amazon.com/library/guides/targeting-with-sponsored-products
https://advertising.amazon.com/library/guides/getting-started-with-sponsored-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.