Question: Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?
- Don’t add product images to increase curiosity
- Add multiple logos to showcase the brand
- Add multiple images to showcase the products
Explanation
Sponsored Brands creatives are built to help shoppers discover a brand and its products through visible, customizable ad formats. Showing multiple product images supports brand awareness because it presents a broader product selection while keeping the creative focused on the advertised offering. Product-focused imagery helps shoppers quickly understand what the brand sells and why the ad is relevant. This approach also strengthens product discovery by connecting the brand message with clear visual proof of the product line.
Why the other options are incorrect
No product images weakens product discovery because shoppers receive less visual context about the advertised items.
Multiple logos can make the creative repetitive and does not showcase the product selection shoppers need to evaluate.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
https://advertising.amazon.com/library/guides/sponsored-brands-what-to-know
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.