Question: You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?
- Campaign is terminated
- Customers are seeing the ad and clicking on it
- Customers aren't seeing the ad
Explanation
Click-through rate shows the percentage of impressions that resulted in clicks. A 10% CTR means shoppers saw the ad and a portion of them clicked it. This indicates that the ad is receiving visibility and generating engagement from shoppers. CTR helps evaluate whether the ad creative and targeting are relevant enough to encourage interaction.
Why the other options are incorrect
Campaign is terminated is incorrect because CTR data indicates the campaign generated impressions and clicks.
Customers aren't seeing the ad is incorrect because CTR can only be calculated when impressions are recorded.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/targeting-with-sponsored-products
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