Question: What are the stages of the buyer’s journey?
- Identify, connect, explore, advise
- Awareness, consideration, decision
- Enable, align, transform
- Attract, engage, delight
Explanation
The buyer’s journey describes the process a buyer moves through before making a purchase decision. In Frictionless Sales, the sales process should be aligned with this journey so buyers receive the right help at the right time. This supports the Align phase because sales teams must match their actions to buyer behavior. Understanding the journey helps reduce buyer-facing friction and create a more convenient buying experience.
Why the other options are incorrect
Identify, Connect, Explore, Advise is HubSpot’s inbound sales methodology, not the buyer’s journey.
Enable, Align, Transform is the frictionless selling framework, not the buyer’s journey.
Attract, Engage, Delight is HubSpot’s inbound methodology, not the buyer’s journey.
Source for verification
https://academy.hubspot.com/lessons/align-sales-team-with-buyer
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