Question: During the Options step of GROW coaching, what is your role as coach?
- Provide the salesperson with a list of options for achieving their goal.
- Help the salesperson explore their options for getting from where they currently are to where they want to be.
- Explore what options the salesperson has if they fail to achieve their goal.
- Help the salesperson consider whether the goal is optional.
Explanation
The Options step in the GROW coaching technique focuses on exploring possible paths forward. The coach helps the salesperson think through different ways to close the gap between current reality and the desired goal. This keeps the rep actively involved in problem-solving instead of passively receiving instructions. In the Transform phase, that approach supports ownership and continuous learning.
Why the other options are incorrect
List of options is incorrect because the coach should guide exploration rather than simply provide answers.
Failure options is incorrect because this step focuses on paths toward the goal, not fallback consequences.
Optional goal is incorrect because the step is about possible actions, not whether the goal matters.
Source for verification
https://academy.hubspot.com/lessons/transform-your-sales-team
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