Question: An advertiser is using keywords to reach audiences shopping for their products in the Amazon store. Which sponsored ads video product supports their keyword targeting strategy?
- Sponsored Brands video ads
- Sponsored TV
- Sponsored Display video ads
Explanation
Sponsored Brands video ads support keyword-based targeting within Amazon shopping experiences. This allows advertisers to reach shoppers using search terms related to their products. Keyword targeting connects video creative to shopper intent, making it useful for product discovery and consideration. It is the sponsored ads video format aligned with reaching audiences actively shopping in the Amazon store.
Why the other options are incorrect
Sponsored TV is designed for streaming TV reach, not keyword targeting in Amazon shopping results.
Sponsored Display video ads use display-based targeting tactics, not the keyword targeting structure used for Sponsored Brands video.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.