Question: What bid adjustments would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions and clicks?
- Bid competitively to secure an ad placement and increase sales
- Identify keywords with higher sales and decrease the bids
- Identify keywords and products with lower sales and increase the bids
Explanation
Competitive bidding helps improve the chance of winning ad placements because sponsored ads use auction-based delivery. Stronger bids can support higher impressions when the ad is eligible and relevant. Increased visibility can also lead to more clicks when shoppers engage with the ad. This strategy is appropriate when the goal is to secure placement and grow traffic before optimizing deeper conversion efficiency.
Why the other options are incorrect
Higher-sales keywords should not have bids decreased when the goal is to secure placement and increase traffic.
Lower-sales keywords/products should not receive higher bids because weak sales performance may indicate inefficient traffic or lower relevance.
Source for verification
https://advertising.amazon.com/library/guides/sponsored-products-best-practices
https://advertising.amazon.com/library/guides/measure-improve-campaigns
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.