Question: Which targeting strategy allows all of the products in an ad group to be targeted using the same set of keywords or products?
- Automatic Targeting
- Manual Targeting
- Targeting strategy cannot be applied to products within an ad group
Explanation
Automatic targeting uses Amazon Ads to match ads to relevant shopper queries and products based on the advertised products in the ad group. The targeting logic applies across the products grouped together, which helps simplify campaign setup and management. This is useful when products in the same ad group are closely related and can share Amazon Ads’ automatic matching signals. It also helps discover new search terms and product targets that can be reviewed later for optimization.
Why the other options are incorrect
Manual Targeting requires the advertiser to choose keywords or product targets directly, so it is not the automatic strategy described here.
Targeting strategy cannot be applied is incorrect because targeting can be applied to products within an ad group.
Source for verification
https://advertising.amazon.com/library/guides/targeting-with-sponsored-products
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