Question: If Kitchen Smart's business goal is to increase sales in the Amazon store, which advertising metrics will help them measure performance?
- Return on ad spend (ROAS)
- Detail page views
- Clicks
Explanation
Return on ad spend measures attributed sales generated for each dollar spent on advertising. For a sales-focused goal in the Amazon store, this metric shows how efficiently ad spend is producing revenue. It helps compare campaign performance across products, targets, or campaigns using revenue return rather than engagement alone. A higher ROAS indicates stronger sales efficiency from the advertising budget.
Why the other options are incorrect
Detail page views measures product-page traffic, but it does not show revenue generated from advertising.
Clicks measures ad engagement, but it does not confirm sales or revenue efficiency.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/amazon-advertising-cost-of-sales-acos
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