Question: You want to showcase the summary of clicks, spend, and average cost per click for all of your campaigns. Which report will provide you with the required advertising metrics?
- Performance over time report
- Search term report
- Targeting report
Explanation
Performance over time report provides campaign-level results across a selected date range. It is used to review summary metrics such as clicks, spend, and cost-per-click across campaigns. This report helps identify performance trends and compare how campaigns are using budget over time. It is the correct report when the goal is to review overall campaign activity rather than individual shopper queries or targets.
Why the other options are incorrect
Search term report shows performance from shopper search terms, not a campaign-level summary across all campaigns.
Targeting report focuses on target-level performance, not the overall summary of campaign clicks, spend, and average cost per click.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/solutions/products/sponsored-products
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