Question: If Superpower Batteries' business goal is to encourage repeat purchases, which advertising metrics will help them measure performance?
- Conversion rate
- Detail page views
- Click-through rate
Explanation
Conversion rate shows how effectively ad traffic turns into purchases. For a repeat-purchase goal, this metric helps measure whether shoppers who engage with ads are completing purchase actions again. It is more outcome-focused than visibility or engagement metrics because it reflects buying behavior. A stronger conversion rate can indicate that the campaign is reaching shoppers with higher purchase intent.
Why the other options are incorrect
Detail page views measures product-page engagement, but it does not confirm purchase activity.
Click-through rate measures ad engagement, but it does not show whether shoppers completed a purchase.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/advertise-your-products-on-amazon
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