Question: Which report summarizes your Sponsored Brands ads performance for a selected date range and provides information on metrics campaign by campaign?
- Placement report
- Advertised Product report
- Campaign report
Explanation
Campaign report summarizes Sponsored Brands performance at the campaign level for a selected date range. It provides campaign-by-campaign metrics that help compare delivery, engagement, and sales results. This report is useful for reviewing overall campaign health before analyzing placement-level or product-level details. It supports optimization decisions by showing how each campaign is performing against its selected objective.
Why the other options are incorrect
Placement report shows performance by ad placement, not the full campaign-by-campaign summary.
Advertised Product report focuses on advertised product performance, not overall Sponsored Brands campaign performance.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-brands
https://advertising.amazon.com/library/guides/measure-improve-campaigns
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.