Question: Which advertising metric showcase the amount you have spent for a click?
- Click-through rate (CTR)
- Cost per click (CPC)
- Return on ad spend (ROAS)
Explanation
Cost per click shows the amount spent when a shopper clicks an ad. It helps evaluate click cost efficiency across campaigns, keywords, and products. In Amazon Ads reporting, CPC is calculated from ad spend and click activity. This metric is useful when optimizing bids because bid changes can affect the average cost paid for traffic.
Why the other options are incorrect
Click-through rate measures the percentage of impressions that generated clicks, not the amount spent per click.
Return on ad spend measures attributed sales generated for each dollar spent, not the cost of a click.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/advertising-budget
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