Question: An advertiser stores their CRM and offline conversion data in BigQuery and wants to automate the import of this data into Campaign Manager 360 for more complete attribution. Which specialized tool within the platform provides a guided UI to establish this direct data connection?
- Site Directory
- Data Manager
- Integration Center
- Report Builder
Explanation
Data Manager provides a guided interface for connecting external data sources to Campaign Manager 360. It supports offline conversion imports from sources such as BigQuery. Once configured, imported records can be used as conversion events for reporting and attribution. This removes the need for manual uploads or custom API pipelines for supported offline data workflows.
Why the other options are incorrect
Report Builder creates reports but does not establish external offline conversion data connections.
Site Directory manages site records and publisher information, not CRM or BigQuery imports.
Integration Center manages product integrations, not the guided offline conversion import workflow.
Source for verification
https://support.google.com/campaignmanager/answer/16665033?hl=en
https://support.google.com/campaignmanager/answer/16413123?hl=en
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