Question: A marketer notices that their social campaign and search campaign are both claiming credit for the same $100 sale. Which report should they use to deduplicate this and see the true journey?
- Path to Conversion (P2C) Report
- Verification Report for URL-level data
- Standard Report filtered by site
- Reach Report with frequency distribution
Explanation
Path to Conversion Report shows the sequence of impressions and clicks that occurred before a Floodlight conversion. It helps identify how multiple media interactions contributed to the same conversion instead of treating each platform claim separately. In Campaign Manager 360, this path-based view supports deduplicated analysis across tracked channels. It is the appropriate report for understanding the true conversion journey behind one sale.
Why the other options are incorrect
Standard Report can summarize performance by site but does not show the full conversion path.
Verification Report focuses on delivery quality and URL-level verification signals, not conversion journey deduplication.
Reach Report measures unique reach and frequency distribution, not conversion paths.
Source for verification
https://support.google.com/campaignmanager/answer/2823644?hl=en
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