Question: A specialist is building a report to determine which social media platform (e.g., Meta vs. TikTok) drove the most web conversions. Which dimension is required to see this breakdown in a Standard Report?
- Creative type
- Floodlight Configuration ID
- Ad priority
- Placement or Site
Explanation
A site identifies the publisher, app, network, or platform where ad space is purchased and served. A placement connects delivery activity to that media location in Campaign Manager 360 reporting. Using these dimensions lets conversion metrics be grouped by social platform instead of only showing total activity. This breakdown is appropriate for comparing which tracked media source drove more Floodlight conversions.
Why the other options are incorrect
Ad priority controls ad-serving order, not conversion breakdown by media platform.
Creative type groups results by creative format, not by publisher or platform.
Floodlight Configuration ID identifies the conversion configuration, not the media source that drove activity.
Source for verification
https://support.google.com/campaignmanager/faq/6170528?hl=en
https://support.google.com/campaignmanager/answer/2829072?hl=en
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