Question: A global brand uses a parent advertiser to house its shared Floodlight configuration. If a specialist creates a new child advertiser for a regional summer campaign, what's the benefit of linking it to that parent?
- It allows the child to use the parent’s tags for conversion counting and audience building.
- It automatically copies all creative assets from the parent's account into the child's campaign.
- It eliminates the requirement to create unique placements for the regional campaign.
- It prevents the child advertiser from ever being viewed by the agency media planner.
Explanation
A parent advertiser owns the shared Floodlight configuration, activities, tags, and audience lists. Linking a child advertiser lets the child use the parent’s Floodlight setup for conversion counting. Parent-owned audience lists are shared with child advertisers by default, allowing the child to view and target those lists. This structure is useful when multiple advertisers need shared conversion measurement and audience-building from the same tag setup.
Why the other options are incorrect
Unique placements are still required based on campaign trafficking and publisher needs.
Agency media planner visibility is controlled by user permissions, not parent-child Floodlight sharing.
Creative asset copying is not automatic when a child advertiser is linked to a parent.
Source for verification
https://support.google.com/campaignmanager/answer/2893922?hl=en
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