Question: During the ad serving process, a user visits a site with an available ad slot and Campaign Manager 360 selects an advertiser’s ad. What's the immediate next step performed by the ad server?
- Redirects the user to the advertiser's primary landing page.
- Measures the interaction and subsequent path to conversion.
- Generates a 1x1 tracking pixel for the social media platform.
- Supplies creative based on audience and contextual signals.
Explanation
After an ad is selected, Campaign Manager 360 returns the eligible creative for the available ad slot. Creative delivery is based on the ad setup, placement assignment, and targeting criteria that apply to that impression. Audience and contextual signals can affect which eligible ad or creative is served. Measurement occurs after the impression, click, or later Floodlight activity is recorded.
Why the other options are incorrect
Landing page redirect happens only after a click, not immediately after ad selection.
Interaction measurement occurs after delivery or user activity, not before the creative is supplied.
1x1 tracking pixel is a tracking implementation method, not the normal next step in serving a selected ad.
Source for verification
https://support.google.com/campaignmanager/answer/2709362?hl=en
https://support.google.com/campaignmanager/answer/2826636?hl=en
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