Question: An advertiser wants to serve a specific creative only to users who are currently browsing hiking-related articles or news. Which targeting method is mechanically required to achieve this content-based reach?
- Audience list targeting
- Technology targeting
- Geographic targeting
- Contextual keyword targeting
Explanation
Contextual keyword targeting serves ads based on the content and meaning of the page, app, or video metadata. In Campaign Manager 360, this method matches specified contextual terms to relevant content being browsed. Hiking-related articles or news require content-based matching, not user-location, device, or prior audience behavior. This makes it the correct targeting mechanism for reaching users in a relevant browsing context.
Why the other options are incorrect
Geographic targeting limits delivery by user location, not page content.
Technology targeting limits delivery by device, browser, operating system, or connection attributes.
Audience list targeting reaches users based on audience membership, not the current content they are viewing.
Source for verification
https://support.google.com/campaignmanager/answer/16587084?hl=en
https://support.google.com/campaignmanager/answer/2826109?hl=en
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