Question: A client is running a 15-second video but notices that most users are dropping off at the 7-second mark. Which metric should they analyze to confirm exactly how many users reached the halfway point?
- Video Progress Events
- Video Plays
- Video Midpoints
- Video Skips
Explanation
Video Midpoints measure how many video impressions reached the 50% playback point. For a 15-second video, that midpoint occurs around 7.5 seconds. This metric directly confirms how many users reached the halfway mark before dropping off. Campaign Manager 360 video quartile metrics are designed to evaluate playback progression at defined milestones.
Why the other options are incorrect
Video Progress Events is a broader event category, not the specific halfway-point metric.
Video Skips measures skip behavior, not whether playback reached 50%.
Video Plays measures playback starts, not midpoint completion.
Source for verification
https://support.google.com/campaignmanager/table/6170532?hl=en
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