Question: A digital marketer at a global agency needs a centralized system to host varied creative formats and evaluate the deduplicated conversion impact of their media across multiple publishers. Which product's function addresses these needs?
- Display & Video 360
- Campaign Manager 360
- Google Analytics
- Search Ads 360
Explanation
The platform is built for centralized ad trafficking, creative hosting, and campaign measurement across websites and mobile inventory. Floodlight records conversion activity and connects it to prior ad interactions. Its reporting framework supports deduplicated conversion measurement across publishers instead of relying on isolated publisher-reported results. These functions match a centralized ad server and measurement system for agency-managed digital campaigns.
Why the other options are incorrect
Search Ads 360 manages and measures search campaigns, not centralized display ad serving across multiple publishers.
Display & Video 360 is used for programmatic media buying, not as the primary third-party ad server for hosted creatives and deduplicated publisher measurement.
Google Analytics analyzes site and app behavior, not ad trafficking and publisher-level creative serving.
Source for verification
https://support.google.com/campaignmanager/answer/2709362?hl=en
https://support.google.com/campaignmanager/answer/2823400?hl=en
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