An advertiser notices that conversion data in Campaign Manager 360 is lower than expected for their Search-to-Display journeys. Which technical feature should be used to append a unique ID to the landing page URL, allowing the system to accurately attribute these click-through activities?

Question: An advertiser notices that conversion data in Campaign Manager 360 is lower than expected for their Search-to-Display journeys. Which technical feature should be used to append a unique ID to the landing page URL, allowing the system to accurately attribute these click-through activities?

• Enhanced attribution (using the DCLID parameter)
• PII tracking (using the email hashing variable)
• Automated bidding (using the CPA target)
• Consent mode (using the EEA fallback)

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