Question: A media planner needs to check if a new creative went live this morning across all 50 placements without waiting for a scheduled report to run. Which tool should they use for this immediate performance check?
- Attribution Modeling
- Verification tab
- Instant reporting
- Offline reporting
Explanation
Instant reporting provides access to reporting data as soon as it becomes available in Campaign Manager 360. It is designed for quick performance checks and ad-hoc analysis without waiting for a scheduled file. A media planner can use it to check delivery metrics by placement shortly after launch. This makes it the correct tool for confirming same-day creative activity across multiple placements.
Why the other options are incorrect
Verification tab focuses on verification signals, not immediate placement-level performance reporting.
Offline reporting requires saving and downloading reports, which is slower than an immediate check.
Attribution Modeling compares conversion credit models, not whether a creative has started serving.
Source for verification
https://support.google.com/campaignmanager/answer/7674615?hl=en
https://support.google.com/campaignmanager/answer/2823553?hl=en
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