Question: An agency wants to prove that their Pinterest ads are driving sales, even for users who see the ad but never click it. What must they implement in the Pinterest Ads Manager to track this?
- A standard click tracker URL redirect
- A Counter – Standard Floodlight tag on the landing page
- An impression tracking pixel (1x1)
- A tracking creative asset with a VPAID wrapper
Explanation
A view-through sale requires Campaign Manager 360 to record the paid social exposure before the later Floodlight conversion occurs. For publisher or platform media that is not served directly by Campaign Manager 360, a 1x1 tracking implementation can log the impression without delivering visible creative. That exposure becomes available for attribution when the user later converts within the configured conversion window. A click-only setup would miss users who saw the ad but never clicked.
Why the other options are incorrect
Click tracker URL redirect records click activity, not non-click exposure.
VPAID wrapper applies to interactive video measurement, not standard social impression tracking.
Counter – Standard Floodlight tag records a site activity, not the upstream ad exposure on Pinterest.
Source for verification
https://support.google.com/campaignmanager/answer/2826133?hl=en
https://support.google.com/campaignmanager/answer/3040965?hl=en
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