Question: You should do all of the following activities during the advise phase of your inbound sales strategy EXCEPT:
- Deliver a presentation explaining how you’re uniquely positioned to help the buyer achieve their goals.
- Help the buyer connect your company’s broad positioning to their specific goals and challenges.
- Provide the buyer with case studies and general information about your company.
- Ask the buyer to buy your product or service.
Explanation
In HubSpot’s inbound sales strategy, the advise phase is focused on delivering a tailored recommendation based on what was learned earlier. The sales presentation should connect the company’s value to the buyer’s specific goals and challenges. Generic proof points or broad company information do not create a personalized buying experience. HubSpot emphasizes showing why the solution is uniquely relevant to the buyer’s context.
Why the other options are incorrect
Deliver a tailored presentation is part of the advise phase because the recommendation should be specific to the buyer.
Connect positioning to buyer needs supports personalization by linking broad value to the buyer’s context.
Ask for the sale can fit the advise phase after the buyer understands the tailored recommendation.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
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