Question: You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
- Refund policy is not a landing page requirement. Whether a business offers refunds or not, it's not required to have the policy on the website as long as there's a disclaimer.
- Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it's readily available.
- Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it's not a violation to exclude it from the footer of the website so it's readily available.
- Refund policy is a landing page requirement. In order to run on Shopping ads, you'll need to offer refunds and clearly state on the policy to the footer of the website so it's readily available.
Explanation
A clear return and refund policy is required for Shopping ads, even when a business does not allow returns or refunds. Google requires shoppers to understand purchase terms before completing a transaction. The policy must be easy to find on the website and must accurately describe what the business allows. Placing it in the footer helps make the policy accessible across the shopping journey.
Why the other options are incorrect
Need to offer refunds is incorrect because businesses may choose not to allow returns or refunds if the policy is clearly stated.
Optional landing page requirement is incorrect because return and refund information is required for Shopping ads.
Not a landing page requirement is incorrect because Shopping ads require clear return and refund policy information.
Source for verification
https://support.google.com/merchants/answer/6150127
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