Question: What are two features of a Standard Shopping campaign? Choose two.
- You can optimize campaign performance and bids through automated bidding.
- You can create and edit an ad format.
- You can set up campaign, bidding, and product groups manually.
- You can optimize your goals based on real-time signals across all Google platforms.
or
- Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
- Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
- Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.
- Standard Shopping campaigns give you more control by letting you create and edit an ad format.
or
- Standard Shopping campaigns optimise your goals based on real-time signals across all Google platforms.
- Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding and product groups.
- Standard Shopping campaigns also allow for automated bidding to optimise campaign performance and bids.
- Standard Shopping campaigns give you more control by letting you create and edit an ad format.
Explanation
Standard Shopping campaigns give advertisers direct control over campaign setup, bidding choices, and product groups. This structure lets retailers organize inventory based on product attributes from Merchant Center. They also support automated bidding, which can adjust bids to help improve campaign performance based on the selected strategy. Unlike Performance Max, Standard Shopping does not automatically optimize across all Google channels from one campaign.
Why the other options are incorrect
Real-time signals across all Google platforms is incorrect because that broader cross-channel optimization is associated with Performance Max, not Standard Shopping.
Create and edit an ad format is incorrect because Shopping ads are generated from product data, not manually built like text or image ads.
Source for verification
https://support.google.com/google-ads/answer/2454022
https://support.google.com/google-ads/answer/6275294
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