Question: What configuration do you need before you can launch a Performance Max campaign?
- Enable enhanced conversions
- Product feed in Merchant Center
- Keywords
- Assets
Explanation
A retail Performance Max campaign needs a product feed connected through Merchant Center so Google can access the products being promoted. The feed provides required product data such as title, image, price, availability, and landing page information. This product data allows the campaign to serve eligible Shopping placements across Google inventory. Assets can improve campaign coverage, but the Merchant Center feed is the required retail foundation.
Why the other options are incorrect
Assets is incorrect because assets support ad coverage, but they are not the core retail feed requirement.
Enhanced conversions is incorrect because it can improve measurement, but it is not required before launching this campaign type.
Keywords is incorrect because Performance Max does not use keyword targeting for retail Shopping delivery.
Source for verification
https://support.google.com/google-ads/answer/10724817
https://support.google.com/merchants/answer/7052112
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