Question: How does Google Merchant Center interact with Google Ads?
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
or
- Google Merchant Center passes campaign performance to Google Ads so that advertisers can use the data to influence future campaign builds.
- Google Ads passes inventory data to Google Merchant Center so that advertisers can use the data to build a Shopping campaign.
- Google Merchant Center passes inventory data to Google Ads so that advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so that advertisers can use the data to influence future campaign builds.
Explanation
Merchant Center stores and manages retail inventory information used for Shopping campaigns. When linked with Google Ads, that product data becomes available for campaign creation, ad serving, and eligibility checks. Google Ads handles campaign setup, bidding, budgets, and optimization using the inventory data supplied from Merchant Center. This connection keeps product information and advertising controls in separate systems while allowing them to work together.
Why the other options are incorrect
Google Ads passes inventory data is incorrect because inventory data originates in Merchant Center.
Campaign performance to Google Ads is incorrect because Merchant Center does not pass campaign performance into Google Ads for campaign builds.
Google Ads passes campaign performance is incorrect because performance reporting is not the inventory-data connection needed to build Shopping campaigns.
Source for verification
https://support.google.com/google-ads/answer/6159060
https://support.google.com/merchants/answer/188924
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