Question: What are free product listings?
- Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
- Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
- Free product listings use product information directly from the website to curate no cost ads without a product feed.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
or
- Free product listings use product information directly from the website to curate no-cost ads without a product feed.
- Free product listings appear on the Shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost.
- Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
- Free product listings participate in an ad auction and offer insights and controls to optimise performance and prioritise key products.
Explanation
Free listings allow eligible products from Merchant Center to appear on Google at no advertising cost. They help merchants show product information such as image, price, availability, and store details in unpaid placements. The main purpose is to increase product visibility and send interested shoppers to the merchant’s website or store. Unlike paid Shopping ads, these listings do not require bids or participation in an ad auction.
Why the other options are incorrect
Ad auction is incorrect because free listings are unpaid placements and do not use bidding to compete like paid ads.
Website information is incorrect because free listings are typically powered by product data submitted through Merchant Center, not automatically created as ads from the website alone.
Paid Shopping ads is incorrect because free listings are not converted from low-performing paid ads.
Source for verification
https://support.google.com/merchants/answer/13889434
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.