A campaign report shows that Display ads are receiving high click-through rates, however appear to be producing fewer conversions than Search ads. What’s the best explanation for this?

Here is the answer of the question: A campaign report shows that Display ads are receiving high click-through rates, however appear to be producing fewer conversions than Search ads. What’s the best explanation for this?

• An advertiser is focusing on view-through conversions rather than click-through conversions.
• Conversion tracking isn’t enabled currently.
• People aren’t seeing the Display ads.
• People that click on the Display ads are purchasing through another channel.

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