Question: A family-friendly business has set up a Display campaign, but they're worried that their ads may appear on content that's not suitable for their brand image. Which campaign setting might they want to use?
- Frequency capping
- Content exclusions
- Bidding and budget
- Locations and languages
Explanation
Content exclusions are the setting used to keep Display ads from appearing alongside content that may not be appropriate for a brand. In Google Ads, they can block ads from showing on sensitive content categories, specific placements, topics, and other unsuitable environments. That makes them the correct choice for a family-friendly business that wants tighter brand suitability controls in a Display campaign. The other settings affect delivery, spend, or targeting, but they do not control unsuitable content adjacency. Google Help+2Google Help+2
Why the other options are incorrect
Frequency capping limits how often the same person sees an ad, but it does not prevent ads from appearing next to unsuitable content. Google Help
Bidding and budget controls spending and bid behavior, not brand suitability or content adjacency. Google Help+1
Locations and languages controls geographic and language targeting, not whether ads appear on inappropriate content. Google Help
Source for verification
https://support.google.com/google-ads/answer/7444288
https://support.google.com/google-ads/answer/12764663
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.