A fashion business focuses its marketing on social media channels to best showcase its premium offerings and would like to use Discovery ads in their marketing plan. What can the team hope to achieve from running Discovery ads?

Here is the answer of the question: A fashion business focuses its marketing on social media channels to best showcase its premium offerings and would like to use Discovery ads in their marketing plan. What can the team hope to achieve from running Discovery ads?

• To serve visually-inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered
• To reach the right customers with the right messages as they browse through their favorite personalized feeds on Google
• To encourage potential customers to engage with an interactive shopping cart
• To encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals

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