Question: Aditya is responsible for driving talent acquisition leveraging his company’s new LinkedIn Page. The followers consist of 70% employees and 30% potential new hires. What is the recommended content strategy?
- Develop content focused solely on potential new hires and promote Lead Gen Forms
- Start with engaging both audiences directly, promoting your employee culture
- Create content focused solely on employees to organically spread the word
Explanation
A LinkedIn Page can support talent acquisition by showing company culture, values, and employee experience to professional audiences. Since employees are already a large part of the follower base, content should encourage advocacy while also helping potential hires understand the workplace. Employee culture content can build trust because it gives candidates a more authentic view of the organization. This approach serves both audience groups instead of narrowing the Page strategy to only one segment.
Why the other options are incorrect
Potential new hires only ignores the existing employee audience that can help amplify employer brand content.
Employees only limits talent acquisition impact because potential candidates also need content that helps them evaluate the company.
Source for verification
https://business.linkedin.com/advertise/linkedin-pages/best-practices
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