Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company’s customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal?

Here is the answer of the question: Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company’s customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal?

• Set up lower CPA bids for in-market audiences.
• Include existing users from remarketing and customer match lists.
• Combine custom affinity and similar groups into a single campaign.
• Set up higher CPA bids for custom audiences.

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