Alexander is running a lead gen campaign and has decided to offer a free demo as a way of driving leads. However, so far, no-one seems to be interested. What could Alexander improve to achieve his goal? Select all that apply.

Here is the answer of the question: Alexander is running a lead gen campaign and has decided to offer a free demo as a way of driving leads. However, so far, no-one seems to be interested. What could Alexander improve to achieve his goal? Select all that apply.

• He should prioritize getting his sales team to talk to his audience as soon as possible
• He should review and diversify his content mix
• He should try to understand what his audience’s needs are and provide his content accordingly
• He should make sure he is consistent and always offer free trials or demos in his ads

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