Question: Alexander wants to see if he is driving the buying committee to his company's website. How would he be able to see that data? Select all that apply.
- Post a survey on his LinkedIn Page
- Install the LinkedIn Insight Tag on his website
- Leverage the LinkedIn Audience Network to reach people on LinkedIn
- Use Audience Insights to examine the Industry, Job Function, and Seniority
Explanation
The LinkedIn Insight Tag enables website activity to be measured and connected to LinkedIn professional data. This allows website visitors to be analyzed by professional attributes that can indicate buying committee composition. Audience Insights can show dimensions such as industry, job function, and seniority. Those insights help determine whether the right professional audience is reaching the company website.
Why the other options are incorrect
LinkedIn Page survey collects self-reported feedback, not verified website visitor data tied to professional attributes.
LinkedIn Audience Network expands ad delivery beyond LinkedIn, but it does not show who is reaching the company website.
Source for verification
https://www.linkedin.com/help/lms/answer/a489169
https://www.linkedin.com/help/lms/answer/a424655
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