Question: Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn Page?
- Define her goals to inform her content strategy
- Let her Page build a follower base of customers before she makes her first post
- Start posting immediately
- Start a two-way conversation based on the hashtag feed
Explanation
A clear goal should guide the LinkedIn Page strategy before publishing begins. It helps determine the audience, content themes, posting cadence, and success metrics. Goal-setting also keeps the Page aligned with broader business priorities such as awareness, engagement, hiring, or lead generation. This makes the organic strategy more focused and easier to measure from the start.
Why the other options are incorrect
Follower base is incorrect because waiting delays early content development and community-building.
Posting immediately is incorrect because content should be guided by goals rather than published without direction.
Hashtag feed is incorrect because hashtag conversations can support engagement, but they do not replace strategic goal-setting.
Source for verification
https://business.linkedin.com/advertise/linkedin-pages/best-practices
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