Question: Alfred is thinking about including video in his content strategy. Select three ways he can leverage video.
- Pre, during, and post events coverage
- Sales pitch videos
- One-size-fits-all approach videos
- Product demos
- Brand stories
Explanation
LinkedIn recommends using video to support storytelling, education, and engagement across the customer journey. Event coverage can extend the value of an event before, during, and after it happens. Product demos help explain features and use cases in a clear visual format. Brand stories can build familiarity and trust by showing the company’s purpose, people, or perspective.
Why the other options are incorrect
Sales pitch videos are too product-push focused and may not provide enough audience value.
One-size-fits-all approach videos are ineffective because video should match the audience need, funnel stage, and message objective.
Source for verification
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