Question: Alicia sees that engagement with her LinkedIn ads is lower than expected. Which two strategies can she use to make the visuals on her ads different and scroll-stopping?
- Use monochrome images
- Add shapes to her images
- Use photos of real people
Explanation
LinkedIn creative guidance recommends using distinctive visual elements to help ads stand out in the feed. Shapes can create structure, contrast, and recognizable brand consistency within the image. Photos of real people can make creative feel more human and help draw attention quickly. Strong creative design uses these elements intentionally so the visual supports the message without adding clutter.
Why the other options are incorrect
Monochrome images are not the recommended method for making LinkedIn ad visuals more distinctive and engaging.
Source for verification
https://www.linkedin.com/help/lms/answer/a420488
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