- Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP? July 3rd: Desktop display ad view –> July 24th: Mobile display ad click –> July 25th: Video ad view –> July 30th: Purchase made
- Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high wiZavier wants to engage audiences who recently engaged with video game content on Twitch. Which type of signals should they use?
- Which action can you take after creating Amazon Ad tag?
- You can create audiences from data captured by Amazon Ad tag, in the audiences tab of Amazon DSP.
- If you associate two events to an order, and they both have the same conversion name, the combined ad-attributed conversions for both those events will be aggregated into one column in reporting.
- Bulksheets are which file format?
- Amazon DSP supports creation of lookalike audiences from:
- How will conversions be impacted (if at all) after a campaign ends?
- Which activity provides a stronger signal of an ad’s impact on a conversion.
- An advertising agency is simultaneously running 25 campaigns for their client. While they want to maximize performance, they also want to minimize manual campaign manipulation. Which optimization strategy should they choose?
- When are conversions for Amazon DSP campaigns reported?
- Attribution restatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign.
- Amazon Ads is integrated with multiple supply-side platforms (SSPs), meaning you can easily access your negotiated inventory with third-party suppliers via Amazon DSP, and run all of your campaign strategies in one place.
- If you use third-party served creatives in Amazon DSP, which of the following policies are true?
- If Amazon Ads has an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
- All content must be served from the ad server’s domain and may not call from other domains.
- Amazon Advertising tag (AAt) supports conversion insights.
- Ads are only eligible for conversions if users have either clicked or viewed the ads.
- Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.
- Which of the below is NOT considered a conversion metric?
- A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?
- Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?
- Bulksheets are recommended to manage:
- Third-party video creative type supports which of the following third-party tags?
- You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?
- Advertiser A bids $0.45, Advertiser B bids $0.65, and Advertiser C bids $1.05. Which of the following is true in a second-price auction?
- Which of the following is an insight collected through Amazon DSP’s Amazon Advertising tag (AAt) solution?
- Is it a best practice to select multiple private marketplace deals on the same line item?
- Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?
- You can download or upload bulksheets across advertisers within the same entity.
- You can append a third-party tags to a mobile Amazon Ads owned and operated creative to enable you to pull viewability reporting in the third-party’s portal.
- If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?
- An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?
- You can use mobile advertising IDs as a file type to create hashed audiences
- What is Amazon DSP’s attribution lookback window?
- All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?
- Which of the following are true?
- A customer purchases a product from your brand that is not a tracked ASIN for your campaign. The purchase will be counted as a brand halo purchase, allowing you to understand the overall lift in brand-wide conversions from your campaign.
- Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?
- Please select all of the pixel solutions offered by the Amazon DSP.
- What advertiser insights can you use to build lookalike audiences?
- By choosing the “While spending full budget, maximize performance” bid strategy, you want to maximize your campaign performance at a given base bid.
- Creative macros are short commands or shortcuts for commands used to pass back metrics to a third party.
- You can download campaign settings and upload modifications via bulksheets in either your advertiser, order, or entity view.
- Which of the below statements is true for private auction deals?
- Which of the following are reasons your private marketplace deal may not be bidding?
- You can set up a private marketplace deal manually or through an API.
- With Amazon Advertising tag (AAt), you can capture hundreds of events using one tag and use them for creating multiple audiences.
- For your campaign to receive credit for conversions, you must associate the appropriate ASINs or events to your campaign in order settings.
- You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?