Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?

Here is the answer of the question: Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?

• Whether a longer window will skew regular conversion data
• Whether the sales cycle for that model will be within the default window
• Whether the sales cycle for that model will be longer than the default window
• Whether a longer window will make the campaign look more impressive

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