Question: At what level should you evaluate performance for your Search Ads 360 bid strategies?
- Ad group
- Keywords
- Campaign
- Portfolio
Explanation
Portfolio is the correct level for evaluating Search Ads 360 bid strategies because a bid strategy optimizes across the full set of campaigns, ad groups, and keywords assigned to it. Performance at smaller levels can fluctuate and may not show how the strategy is meeting its overall goal. Search Ads 360 guidance recommends assessing performance at the portfolio level before making changes. This helps avoid judging optimization based on isolated keywords or ad groups.
Why the other options are incorrect
Keywords are too narrow because individual keyword results may vary while the bid strategy optimizes across the portfolio.
Ad group is incorrect because ad group performance does not represent the full optimization scope.
Campaign is incomplete because a portfolio bid strategy can manage performance across multiple campaigns.
Source for verification
https://support.google.com/sa360/answer/16941265?hl=en
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