Author name: Pankaj Jangir

Question: True or false? Your campaign should also help the influencer build authority and further their own content or reach.

Question: Why is user-generated content (UGC) so important? Choose all that apply. UGC helps brands understand their target audience. UGC

Question: True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions. True False Explanation

Question: Do brands have legal ownership over content that users generate about their brand? Yes No Explanation User-generated content is

Question: Why is content moderation important for user-generated campaigns? To copy the content for use on the company website and

Question: Why should you talk directly with your social followers and prospects? Build your brand Increase customer loyalty Improve reputation

Question: True or false? Asking for reviews is something you should never do in social media. True False Explanation Asking

Question: What is NOT a way that a brand can see financial gain from doing social customer service? Increased sales

Question: What is a Social Media Service Level Agreement (SLA)? A contract between a service provider and a customer regarding

Question: True or false? When you use language in your social responses that is too casual, you lose the respect

Question: True or false? It’s not a good policy to delete all negative comments. True False Explanation Deleting all negative

Question: What is social selling the inbound way? When a salesperson sends a direct message to a new follower with