Author name: Pankaj Jangir

Question: True or false? Canned messages are a quick and easy way to reach a wide audience in social media

Question: How much of the buyer’s journey is digital? 20% 52% 90% 67% Explanation This figure reflects that most buyer

Question: When should a salesperson put forth the sales pitch in social media? After sufficient rapport has been built and

Question: True or false? The world has changed and so has how we think about inbound, which is why advertising

Question: Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google Ads targets based on

Question: True or false? It’s always better to target your ads towards as broad a group of people as possible.

Question: Which of the following would not contribute to ad fatigue? Using the same image on your ad for over

Question: The number of leads you generate that actually become paying customers is known as your ________. average conversion rate

Question: You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure

Question: Which of the following social media expense do you want to track so you can calculate ROI on your

Question: True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the

Question: Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?