Question: Brenda created a Google Ads campaign last month to increase sales and leads for her online store using multiple ad channels. She feels that her Display ads are probably influencing the other ad channels and wants to determine the complete role that Display clicks are playing in this. Which report can Brenda use to meet her goal?
- Conversion Report
- Audience Insights Report
- Click-through Rate Report
- Top Conversion Paths Report
Explanation
The correct report is the one that shows the full conversion path before a sale or lead, so it helps reveal where Display clicks assisted conversions even when another channel received the final credit. Google Analytics explains that this reporting view shows which channels initiate, assist, and close key events, which makes it the right tool for understanding Display’s complete role in a multichannel journey. In current Google Analytics terminology, this function appears in the Key event attribution paths report, which is the GA4 equivalent of analyzing top conversion paths. That is why it is the right place to evaluate how Display supports other channels instead of looking at Display in isolation. Google Help+1
Why the other options are incorrect
Conversion Report It shows conversion outcomes, but it does not map the full sequence of channel interactions that led to those conversions. Google Help+1
Audience Insights Report It focuses on audience characteristics and behavior, not on attribution across channels. Google Help+1
Click-through Rate Report It measures ad engagement, not the multi-channel interaction path that explains Display’s assisting role. Google Help+1
Source for verification
https://support.google.com/analytics/answer/10595568
https://support.google.com/analytics/answer/10596866
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.