Question: Cate wants to find stunning ad images for a Discovery campaign she's launching. What would be a reliable source for such images?
- Websites similar to her own
- Her most successful social marketing campaigns
- YouTube
- Google Images
Explanation
Google recommends repurposing top-performing assets and messaging from other platforms such as social when building this campaign type. That makes successful social creative a reliable source for image assets because it has already demonstrated strong visual appeal and brand fit. Google also recommends choosing high-quality, inspirational imagery with minimal text and effective lighting for these campaigns. Using proven social assets is therefore the best match for Discovery creative, which is now documented within Demand Gen campaigns. Google Help+1
Why the other options are incorrect
Websites similar to her own Google does not recommend sourcing creative from unrelated websites, and that approach creates ownership and brand-consistency problems. Google Help+1
YouTube YouTube is a placement surface for the campaign, not the recommended source of still image assets. Google Help+1
Google Images Google’s guidance is to use high-quality assets the advertiser already has or has proven in other campaigns, not images pulled from search results. Google Help+1
Source for verification
Google Ads Help: About Demand Gen campaigns. Google Help
Google Ads Help: Creative Excellence Guide for Demand Gen campaigns. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.