Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

Question: Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

• Where your visitors are coming from
• Which visitors are marketing qualified leads
• What content your visitors are engaging with
• Which pages your visitors are landing on

Explanation

HubSpot teaches that baseline website measurement should focus on how people arrive, where they enter, and what they interact with on the site. The course material specifically highlights traffic source data, the pages visitors land on, and the content they engage with as the high-level signals that show how people move through the website experience. Those metrics connect directly to traffic analytics and website analytics, which HubSpot uses to evaluate visitor flow and content interaction. This makes them the starting set for understanding website performance before moving into more specialized reporting. HubSpot+1

Why the other options are incorrect

B) Marketing qualified leads can matter for broader funnel analysis, but HubSpot does not list that as one of the initial high-level website performance metrics in this framework. HubSpot

Source for verification

https://cdn2.hubspot.net/hubfs/137828/_Academy%20Education%20-%20Learning%20Center%20Resources/Academy_Certification%20Courses/Academy_HubSpot%20CMS%20For%20Marketers/Academy%20Lesson_Analyzing%20Your%20Website%20Performance%20in%20the%20HubSpot%20CMS/Script/Analyzing%20Your%20Website%20Performance%20in%20the%20Hubspot%20CMS-1.pdf

https://knowledge.hubspot.com/reports/analyze-your-site-traffic-with-the-traffic-analytics-tool

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